The Natural Dog Company is now certified Plastic Neutral. We have partnered with rePurpose Global to fund the collection, processing, and reuse of as much ocean-bound plastic waste as it uses across its packaging and operations. By taking this bold commitment, every purchase from The Natural Dog Company will now carry a Net Zero Plastic Footprint.
By donating a percentage of every product purchase to plastic reduction efforts, we are enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year. For every plastic bag that we use in packaging or in daily operations, we pay waste pickers to remove a plastic bag out of a landfill.
As a prominent player in the pet industry, The Natural Dog Company recognizes the grave threat that plastic pollution poses to the future of our planet and is planning to take further action against this epidemic. “We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore and we decided to step up. Our planet needs us and The Natural Dog Company is taking strong strides to protect it.” said Dan Goodnow, CEO of The Natural Dog Company. “We have been steadily growing as a company over the last 11 years, and we’re seeing an opportunity in the pet industry where we can lead the charge and start promoting sustainability and environmentally friendly pet products. Other companies will see this emerging change and will have to start thinking about their own practices and how they can be ‘greener’.”